The Role of a CIO (Chief Information Officer) Essay

The Role of a CIO (Chief Information Officer) - Essay Example However, he is considered to be a key player in the CEO's panel. According to Tim Arnoult "the predecessors to today's CIO was the Senior Vice-President of Data Processing. The role was to post transactions to customer accounts and run daily financial statements for the bank. Today, every core process in the company is enabled with technology and the strategic focus is on the use of information to improve customer satisfaction and to gain competitive advantage. Twenty-five years ago, technology consisted of mainframes in the back-office; today the customer and the bank have the advantage of interacting directly with each other through technology."1 The accomplishment of the efforts put forth by the CIO highly depends upon the technological developments in the following six sectors namely information systems, system infrastructure, business systems, human resources, technology and relations. A competent CIO works by executing modified measures in the above-mentioned spheres in order to boost the IT operations being carried out in the respective company. The following paper is aimed at studying the roles of CIO in diversified fields, ranging from the discipline of learning to the administration sectors keeping in view, the challenging past of the CIOs and the prospects for them in the coming years. CIOs are the administrative executives whose primary task is to look after the services related to the information systems department. Integrating business stratagems into the technology sector of the firm is one of their primary objectives. Furthermore, they are also associated with the tasks of improving the organization's Internet and web projects and assist the CEO in attaining the targets aimed by the company by streamlining the business processes and the underlying features for IT operations. Above all, CIOs are the gurus, the symbols and the architects framing the global economy. Business Environments Affect the Role of A CIO Varying environments have a remarked impact on the roles being served by a CIO. Following are some of the milieus that could be experienced by any CIO working at any level in an organization. The first and the initial one being the Startup IT milieu in which the major responsibility of a CIO is to lay the basis for the IT infrastructure and incorporate it with the business-specific implementations. In this environment, it is the task for a competent CIO to work out ways for the expansion of business units. Next one being the High-tech business environment requires the CIO to indulge himself in the exploration of new scientific and technological discoveries and inventions in the fields of sales and marketing. He should work for the improvements of systems, for instance, emailing, VoIP businesses, video conferencing, etc. The third environ is said to be the Bricks and Mortar environment, during which an extensive stress is being laid upon conventional business methodologies. It can be categorized into setting up the IT infrastructures in health-care or governmental departments. The fourth and the most significant one is the Internet environment. The situation under discussion affects the CIO to a great extent and the CIOs of the current scenario are also the dwellers in the same environment.

Methodology Philosophy Epistemology

Methodology Philosophy Epistemology Chapter 3 Research Methodology 3.0 Introduction: This chapter on research methodology will focus on the research question that was presented in Chapter 2, and discuss how it is embraced into the research philosophy, design, methodology and methods used in this research project. 3.1 Research Philosophy: Research philosophy relates to the development of knowledge in a specific area and nature of that knowledge as applicable to the research project. In short, research philosophy could be assumed to embrace the personal beliefs and the way in which the researcher views the world. The importance of research philosophy within a research project has been highlighted by many researchers. Easterby smith et al. (2003), argues that it is unwise to conduct research without an awareness of the philosophical issues that lie in the background. According to Denzin and Lincoln (2000), the combination of personal belief, researchers experience and understanding of philosophy will underpin the formulation of strategy and selection of methods for the research project. Similarly Saunders et.al (2006) argues that research philosophy influences the researcher about the research process. Easterby-Smith et al (2003), Saunders et.al (2006) considers Ontology, Epistemology and Axiology as the three major par adigms of research philosophy applied in business and management research. Discussions will primarily focus on the ontological and epistemological perspectives of the research project. Whilst Ontology, is linked to the assumptions that a researcher makes on the nature of reality, Epistemology on the other hand is more concerned about the â€Å"general set of assumptions about the best ways of inquiring into the nature of the world (Easterby-Smith et al, 2003). According to Easterby-smith et al, (2003), ontology can be further classified into three perspectives: representationalism, relativism and nominalism. The table shows the details about different ontological perspectives. Epistemology can be further classified into two perspectives namely positivism and relativism. These two perspectives unite on a common assumption that the job of the researcher is the identification of â€Å"pre existing reality† (Easterby-smith et al, 2003). Whilst the positivists researcher approaches the task of understanding reality through design of experiments, on the other hand the relativist achieves it through combination of â€Å"triangulation† of methods and through surveying large samples (Easterby-smith et al, 2003). The two main approaches in management research namely deductive and inductive indicates the nature of the data to be collected and the direction of shift between data and theory during analysis (Yin, 2003). Marrying these research approaches to the research philosophies, Robson (2002), points out that representational ontology and positivist epistemology adopt inductive approach, whereas relativist ontology and epistemological approaches adopt deductive approach. To understand the philosophical approaches used in this research project, it becomes necessary to revisit and analyse the main research question presented in chapter 2: â€Å"Is the Toyota Production System (TPS) transferable to other automotive manufacturers?† Based on the literature presented in Chapter 2, this research begins with the basic ontological assumption that in reality TPS is transferable to other manufacturers given the fact that complete transferability is difficult to a greater extent. This is a relativist view since to establish the truth ‘consensus between different viewpoints must be established (Easterby-Smith et al, 2003). Furthermore, the facts are dependent on the position and viewpoint of the researcher. Therefore, as a result of the research question, a relativist ontological and epistemological approach has been adopted in this study. 3.2 Research Design 3.2.1 Selection of research design Research design is ‘the logic that links the data to be collected and the conclusions to be drawn to the initial questions of study (Yin, 2003). The possible research designs available to the researchers include case research, survey research, action research, experimental design, participant observation and ethnography (Easterby-Smith et al, 2003). According to Meredith (2002) the selection of appropriate research design should be followed after careful consideration of the nature of the research and the research questions that needs to be addressed. According to Meredith (2002), the key advantages of using a case study research are relevance and exploratory depth it offers to the area of study. On the other hand, the main critics of case research are that it is time consuming, needs skilled interviewers, needs more triangulation, its limitations to draw generalizable conclusions from limited cases and lack of familiarity of its procedures and rigor (Meredith (1998); Stuart et al (2002); Voss et al (2002); Yin (2003)). According to Voss et al (2002), case research despite its critics can help not only the theory but also to the researchers by developing new ideas and insights. According to Yin (2003) case study design can be classified into two main categories: ‘single case study and ‘multiple case study based on the number of cases researched to answer the research questions. These are further classified into ‘holistic and ‘embedded case studies based on the unit of analysis within the single or multiple case studies. For instance multiple case study (embedded) research represents study from a multiple cases with a more than a single unit of analysis. For the purpose of this research project, a single case study design was employed. To understand the interrelationship amongst the factors within the single case study, multiple component analysis ‘embedded (Yin, 2003) was done within this research design. Through the single case study, the production system in specific automotive firm was identified and thoroughly analysed for comparison with TPS to answer the research questions. The entire production system was subdivided into: Management, People, Production and Automation, Suppliers and Customers perspectives and each of these were considered as separate units of analysis in relation to answering the research question of transferability of TPS. 3.2.2 Possible Research Designs Although the case study approach is selected for this study, there are other possible approaches to research design and these include: Action research Surveys. It is quite important to understand the suitability of the individual approaches to address specific research questions before making a selection (Easterby smith et al, 2003). Table 1 explains the possible research designs for this research and justifies the selection for the most appropriate approach. Research Design Objective of design approach Status of Selection Justification Case Study Focus of case study is on a ‘contemporary phenomenon with in real life context. Covers research types such as exploratory, explanatory and descriptive. (Yin, 2003). Selected The research question is more exploratory in nature as it tries to identify the critical success factor in implementation of TPS in a specific firm i.e. attempting to understand a ‘live phenomenon. Usage of interviews and observations for data collection together with understanding of a ‘live phenomenon justifies the selection of case study approach as the most appropriate research design for this research. Action Research Implement change as a part of research process in the subject of study. (Easterby-Smith et al, 2003). Not selected This research aims to identify the critical success factor for implementation of TPS From the research questions it is quite clear that there are no intentions to implement any sort of change in the organisation of study. Hence Action research is not a suitable approach to be used for this research. Survey Research Attempts to collect large samples across large or small number of organizations over a period of time. (Easterby-Smith et al, 2003). Not selected Since in this research only one specific organisation will be analysed, response from survey questions could become inappropriate for analysis and answering the research questions. In addition, there is limitation of time in this research for administration of surveys and analysis. Hence survey research is not the most appropriate approach to be adopted. 3.2.4 Potential weakness: In selection of the case research design for the project, it was important to understand and mitigate the potential weakness within this method. The potential weaknesses of case study are: time, access and generalizability of the research findings (Meredith (1998); Stuart et al (2002); Voss et al (2002); Yin (2003)). The following discussions highlight how the potential weaknesses were addressed in this research project. Access: To address the issue of access to the case company, information about the key personnel was obtained and application for permission was sent out at early stage of project. The written consent was obtained from the case company for conducting the data collection through interviews, direct observations and archival documents in addition to the access of key personnel of various disciplines in the organisation. Time: To address the issue of time constraints in the case study research, the researcher had narrowed down the boundaries for the research. From the outset, the scope of project has been narrowed down from holistic approach of TPS towards its transferability perspective taking into consideration the available time for the project. Also time limitations were one of the main reasons for focusing on a single case organisation with embedded unit of analysis to provide an in depth analysis on topic of study. Generalizability of the research findings: Generalizability also known as ‘external validity is defined as the â€Å"extent to which it is possible to generalize from the data and context of the research study to broader populations and settings (Hedrick et al., 1993). Meredith (2002) points out that the opponents of case research argue that its â€Å"theoretic generalizability† is less because the results hold good only for particular situation, whereas the proponents of case research claim that theory developed from such studies becomes applicable to similar and non similar situations. Through the study of a single case organisation, the aim of this research project is to extend and generalize theories on transferability of TPS i.e. ‘analytic generalization, rather than a ‘statistical generalization (Meredith, 2002; Yin, 2003) since the single case organisation studied here does not represent a sample or population. From the above discussions, it is evident that single case study is realistic in terms of the nature of the study (exploratory), time limitations, gaining access and resource constraints. The arguments presented above justify the selection of case study design for this research project and supports both the research question and the research philosophy adopted in this research project. 3.3 Research Methodology Qualitative Case study design would be best suited to understand, the prevalence of a phenomenon in a real life context and implications of the data rather than just the measurement (Yin, 2003). Revisiting the research question mentioned in the earlier section, it is quite clear that the research objective is to map a production system of a specific firm with TPS i.e. understanding a phenomenon in real context. Furthermore, a greater degree of interpretive approach needs to be followed in order to identify the degree of closeness for implementation of TPS and sort out the transferability issues faced by manufacturing firms while emulating TPS. Thus the qualitative methodology for data collection and analysis for this research is justified. 3.4 Research Methods Data Collection Analysis 3.4.1 Source of Data: Data for case studies can be collected through six sources: documents, archival records, interviews, direct observation, participant observation and physical artifacts (Yin, 2003). According to Yin (2003), these individual techniques are complementary to a greater extent and in order to develop a good case study design, researcher should aim at including as much techniques to the extent possible. Similarly Voss et al. (2002), states that multiple source of evidence (‘triangulation) is the important principle for data collection in case research. Based on the above arguments the primary data collection for this research was carried out by semi structured interviews, direct observation, archival records and company documentation. According to Yin (2003), the validity and reliability of the evidence collected can be maximized by three principles: Triangulation, Creating a data base and maintaining a chain of evidence. Amongst these three principles, Triangulation has the most significant impact on the validity and reliability (Stuart et al, 2002) and hence discussions presented below will focus on the elements of triangulation adopted for this research project. 3.4.1.1 Triangulation: Yin (2003) defines ‘Triangulation as the use of multiple sources of evidence and points out that the any conclusion based on multiple source of evidence is likely to be more accurate, reliable and valid. According to Collis and Hussey (2003) and Yin (2003), triangulation can be classified into methodological triangulation (different methods), data triangulation (data sources) and investigator triangulation (different evaluators). In addition to the collection of qualitative data, Voss et al. (2002) argues that case research provides better opportunity to collect quantitative data with greater accuracy and reliability than survey research. The data collected through interviews were verified through direct observations to increase the validity and reliability. Hence by combined use of methods together with collection of qualitative and quantitative data ‘methodological triangulation was achieved in this research project. ‘Data triangulation refers to the collection of data from different sources to increase the reliability of results (Easterby-Smith et al, 2003; Yin, 2003). Based on these arguments, qualitative data collection for this research was primarily carried out by interviews, direct observation, archival records and company documentation. Finally ‘investigator triangulation refers to collection of data by different investigators so as to identify similarities and differences in the data collected (Yin, 2003). Since this research was carried out by a single researcher, investigator triangulation as suggested by Yin (2003) was not possible. 3.4.2 Data gathering: The data gathering in case based research are usually achieved through the written and taped records of the interviews, company information and researchers observation (Stuart et al, 2002; Yin, 2003). It is pertinent to mention here that only hand written notes were employed for this research project since permission for audio tapes were not granted by the case organisation. The answers to the questions in the form of hand written notes were detailed immediately after each interview so as to ensure that data collection was complete. Yin (2003) points out that researchers bias directly affects the data collection process and findings of the research. To protect against error and researchers bias, the key data gathered were double checked with participants themselves and through direct observations. 3.4.3 Data Analysis: According to Miles and Huberman (1994), the three main approaches to qualitative data analysis are interpretivism, social anthropology and collaborative social research. Social anthropology is associated with ethnographic studies whereas collaborative social research is more oriented towards action research. Since the research study was based on case research, interpretivism was the most appropriate approach to be used since it emphasizes on understanding the subject of study through social interactions (interviews and observations) and phenomenologies. â€Å"The most serious and central difficulty in the use of qualitative data is that methods of analysis are not well formulated† (Miles and Huberman, 1994) The above quote acknowledges the importance of data analysis process related to research as this project mainly focuses on the collection of qualitative data. According to Collis and Hussey (2003); Miles Huberman (1994), qualitative data for case study research design can be analysed either by ‘within case analysis (single case study) or ‘cross case analysis'(multiple case studies). Qualitative analysis for this research would be carried out by means of ‘within case analysis since this research would look for data collection from a single case study. By using multiple units of analysis (embedded) ‘within the same case study, the researcher was able to identify the production system in the case organisation and map it with TPS to identify and bring out the transferability of TPS. 3.5 Summary To conclude the section on research methodology, figure 3.2 presented below summarizes the main research approach used within this research project.

classroom management Essay -- essays research papers

There are many different ways to run a successful and effective classroom. Numerous people have tried to give me the best advice for making things work, but ultimately it will be my choice to decide what works best for me. By assessing the students' needs, I will be able to provide a curriculum and classroom environment that will hopefully motivate their learning. In assessing my own needs, I can make the proper actions necessary to make sure that those needs are met. Rules and consequences fall under both the needs of the student and the teacher, so those are essential as well. In the following, I will discuss what I find to be the needs of the student, the needs of the teacher, and how my philosophy on rules, consequences, and discipline play into these needs. According to several educational psychologists and theorists, there are many different needs of a student. I agree particularly with Glasser, who states that students have a need for belonging, "fun", freedom, and a warm environment with a meaningful and engaging curriculum. Linda Albert contributes more by theorizing that the student needs to feel accepted (by being who they are, without judgment), and that student needs attention and affection (Devito, 2004). These, in my own opinion, are some of the most important needs that a teacher might face, especially when teaching adolescents. While all students have different needs, these are a few that are shared by most. Often times, as a teacher you are the most influential adult figure in a child's life. By creating a warm environment where the student not only feels comfortable, but is eager to come to, you have created the beginning of a successful learning environment. Once you have the student in class, who is ready to learn, the need for an interesting and stimulating curriculum is a must. One cannot teach a student who is disengaged and bored, so as a teacher it is necessary to understand the need for exploring topics of interest. Not only do students have the needs as listed above, but according to Kohn, they also have the need to be treated as individuals (Devito, Spring 2004). Democratically speaking, Glasser says they also need a sense of power in addition to their need to be treated as individuals (Devito, Spring... ...tor, not an acquaintance. Disciplining a student isn’t the highlight of my career path, but it is essential to maintaining the organized classroom I need and it will be done. In order to learn, students need discipline with dignity. They need to know that misbehavior is not okay, and that there are rules and standards to live by in the classroom, just like there is in the â€Å"real world†. Students, when given a routine and are treated with structure, generally perform better. By instilling discipline in the classroom, I hope to provide a more stable and more effective learning environment for all. Above all, my educational philosophy in discipline focuses on consistency. I have learned through all theorists, Ms. Devito, all my other professors, and by my own experience that this is a must in the classroom. It is important to be impeccable with our word as teachers because often times, it is the only leverage that we have over the students. As humans alone, it is the most powerful tool that we possess. If a teacher makes false promises and empty threats, then inevitably, their word becomes worthless and their credibility is ruined. This is somewhere no teacher wants to go.

Nelson Mandela Essay

Nelson Mandela was a man of honor. A man who sacrificed his life for the betterment of others. He was born July 18, 1918 in South Africa. He grew up in a segregated country. He later became an activist against apartheid. He protested and paraded the country. He got arrested and spends the next 27 years in prison. He still did not give up the fight against apartheid. After getting out of prison he became the first democratic elected president of South Africa from 1991 to 1997. After his presidency he created several nonprofit organizations to help and make South Africa better. Nelson Mandela was a man who doesn’t care what people say or think about him. He always does what he thinks is right even when the majority disagrees with him he still goes on doing what he thinks is best. When he started fighting to end apartheid, he knew that he was sacrificing his life. He knew that his life was shortened. That death was near, but he doesn’t care because he knows that his sacrifice will pay off eventually. Nelson Mandela was born in South Africa. All through his childhood, living in South Africa as a black man was brutal because of the apartheid. There was different school for black children. Restaurants were segregated, maids were used as slaves. Growing up, the rule at that time was that at 6 pm, a siren would sound, which meant that no black people were allowed on the streets after that time. If they are caught by the police they had to show prove of identity. If they couldn’t produce this, they were arrested and put in jail. Black South Africans owned noting during that era. No houses, no cars and they weren’t allowed to have accounts of any kind. Even at the mall there were different bathrooms for white people. Park benches were segregated public water fountains were segregated. Almost everything starting from the public transit to owning an apartment was separated between whites and blacks in South Africa. In 1961, Nelson Mandela became leader of the armed wing branch of government. He protested all over the country, sabotaging the apartheid government. Since the non-violent way of trying to end apartheid is not working, he devices a plan which call to destroying several government buildings. Such as, the post office, the police station and other government offices. It worked great until citizens started getting killed in the buildings. The police arrested him on numerous occasions, with no solid evidence they let him go. Finally they arrested him for treason and sabotaging the government. After getting arrested he was sentenced to 27years in prison. In the winter of 1964, Nelson Mandela arrived on Robben Island where he would spend 18 years of his 27 years prison sentence. Put in a small cell, with no bed, just a bucket for a toilet, he was forced to do hard labor in a quarry. He was granted one visitor a year for 30 minutes. He could write and receive one letter every six months. But Robben Island became the place, which transformed him. Through his intelligence, charm and relentless pursuit, Mandela eventually controlled even the most brutal prison officers to his will. He gained leadership over his prison mates and became the head of his own prison.

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UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS GCE Advanced Subsidiary and Advanced Level MARK SCHEME for the November 2005 question paper 9708 ECONOMICS 9708/04 Paper 4, maximum raw mark 70 This mark scheme is published as an aid to teachers and students, to indicate the requirements of the examination. It shows the basis on which Examiners were initially instructed to award marks. It does not indicate the details of the discussions that took place at an Examiners’ meeting before marking began. Any substantial changes to the mark scheme that arose from these discussions will be recorded in the published Report on the Examination. All Examiners are instructed that alternative correct answers and unexpected approaches in candidates’ scripts must be given marks that fairly reflect the relevant knowledge and skills demonstrated. Mark schemes must be read in conjunction with the question papers and the Report on the Examination. The minimum marks in these components needed for various grades were previously published with these mark schemes, but are now instead included in the Report on the Examination for this session. †¢ CIE will not enter into discussion or correspondence in connection with these mark schemes. CIE is publishing the mark schemes for the November 2005 question papers for most IGCSE and GCE Advanced Level and Advanced Subsidiary Level syllabuses and some Ordinary Level syllabuses. Page 1 Mark Scheme GCE AS/A LEVEL – NOVEMBER 2005 Syllabus 9708 Paper 4 Section A 1 (a) What evidence is there in the article that the UK mobile phone companies operate in an imperfect market structure? Only four companies, can fix price, have product differentiation in the handsets, no perfect knowledge. (b) Explain the statement ‘one result will be that cross-subsidisation will disappear and the price of a new handset will go up considerably. Explanation of meaning of subsidising one product or service by the profits on another which itself may be overpriced. The removal of the subsidy will result in the price of the subsidised product increasing if profit levels are to be maintained. Often the subsidised product makes a loss but is produced because it is supplementary to other profit making products or services. (c) The article says the decision of the High Court will cost the companies ? 1. 5 billion to ? 2 billion. Explain how the phone companies might react in order to retain their profit levels. Could try to reduce labour costs, implement some redundancies, could stop research and development, could generally try to reduce costs or could try to increase revenue by promoting products through advertising. (d) Explain with the aid of a diagram how the existence of termination charges would affect consumer surplus. Termination charges are placed above the market level. Diagram should show a price above market clearing which will result in reduction in consumer surplus. 1 mark for D/S diagram correctly labelled; 1 for showing the reduced area of consumer surplus; 1 for explanation. e) Does the information lead you to agree with the spokesperson when he said that consumers should not necessarily regard the decision as a good thing? In consumers’ interest: they would save ? 700 but over next three years, price reduction would be on all calls. Against consumers’ interest: cost of telephone handset would rise; there is a fear of increased calls for text messages; possib ility of phone company finding some other way to keep profits high. [6] [4] [4] [3] [4]  © University of Cambridge International Examinations 2005 Page 2 Mark Scheme GCE AS/A LEVEL – NOVEMBER 2005 Syllabus 9708 Paper 4 General comments for Section B The essay questions carry a maximum mark of 25. Try not to ‘bunch' marks, but use the whole mark range. If there is any doubt in your mind, give the benefit of doubt to the candidate. The difference in grades should be assessed on the ability of the candidate to demonstrate the various objectives of the examination listed in the syllabus and not purely on the ability to itemise further facts from the content of the syllabus. Marks should be awarded for the ability to demonstrate that aim (b) of the syllabus has been achieved as well as aim (a) – which refers to content knowledge. It is the objective of the examination, as listed in the syllabus, to assess both these aims. An overall guide for marks for individual questions is given below; these are from a total of 25. They may be applied proportionally of course to parts of questions where the total is less than 25: Mark 1 – 9 (Linked to level one in individual question notes). 1-5 where the answer is mostly irrelevant and only contains a few valid points made incidentally in an irrelevant context. There will also be substantial omissions of analysis. here the answer shows some knowledge but does not indicate that the meaning of the question has been properly grasped. Basic errors of theory or an inadequate development of analysis may be evident. 6–9 Mark 10 – 13 (Linked to level two in individual question notes). 10 –11 where there is evidence of an ability to identify facts or some ability at graphs and/or a fair ability to apply known laws to new situations. There should be an a ccurate although undeveloped explanation of the facts relating to the question together with an explanation of the theory, and evidence of some bility to discriminate and form elementary judgements. Do not expect a clear logical presentation. There will not be much evidence of the ability to recognise unstated assumptions, nor to examine the implications of a hypothesis, nor of the ability to organise ideas into a new unity. 12 – 13 where the answer has a more thorough relevance to the question but where the theory is incompletely explained.  © University of Cambridge International Examinations 2005 Page 3 Mark Scheme GCE AS/A LEVEL – NOVEMBER 2005 Syllabus 9708 Paper 4 14 – 17 (Linked to level 3 in individual question notes). 4 –15 where there is a good knowledge of the facts and theory of the question, clear evidence of the ability to use the facts and theory with accurate reference to the question that may have presented the candidate with a novel ap plication. There should also be evidence, where appropriate, of the ability to examine the implications of the question and an attempt to distinguish between facts and value judgements. Clear statements, supported by reasoned arguments should be given and there should be some attempt at a conclusion to the question. There should be a reasoned structure to the whole answer. Do not expect too many extra Illustrative points which are not explicitly referred to in the question, do not expect too much critical comment on unstated assumptions 16 – 17 for an answer showing a well reasoned understanding of the question's requirements and of the relevant theory: the analysis should be sound though the illustration and development may not be very full. 18 – 25 (Linked to level 4 in individual question notes). 18 –20 where there is a thorough knowledge of the facts and theory with an excellent ability to describe, explain or analyse this in a precise, logical, reasoned manner. There should be an ability to query some of the assumptions in the question and clear evidence of an ability to distinguish between fact and value judgements and to draw some conclusions on the matter being discussed. Conclusions should be formed and expressed within a sound structured answer so that the whole is well presented. New illustrations and apposite examples should be introduced as further evidence of an ability to recognise the principles of the question and their application to relevant current situations. 1 – 25 for an answer which, given the time constraint, could not be improved significantly: it will have clear analysis, ample illustration and a good attempt at considered evaluation. Be positive in your marking, awarding marks for what is there without being too much influenced by omissions. Marks should not be deleted for inaccuracies. Corresponding marks for sub-sections. Total Mark 10 Total Mark 12 Total Mark 13 Total Mark 15 1 1-3 1-4 1-4+ 1-5 2 4-5 5-6 5-6 + 6-8 3 6-7 7-8 7-8+ 9-11 4 8-10 9-12 9-13 12-15  © University of Cambridge International Examinations 2005 Page 4 Mark Scheme GCE AS/A LEVEL – NOVEMBER 2005 Syllabus 9708 Paper 4 Section B 2 (a) Explain what is meant by efficient resource allocation in a free market. L4 L3 L2 L1 (b) For a sound explanation with clear understanding of the principles involved in the analysis. [8 – 10] For a competent explanation but with limited development of the analysis. [6 – 7] For a correct explanation of a free market but undeveloped explanation of allocative efficiency. [4 – 5] For an answer which has some basic correct facts but includes irrelevancies. Errors of theory or omissions of analysis will be substantial. 1 – 3] [10] Would you agree that in some circumstances it is best to accept the decision such as that of the French government and abandon the search for economic efficiency through the free market? [15] Discussion of the reason for market failure. Monopolies, merit goods, public goods. Consideration of whether this might apply in the case of the large engineeri ng company. L4 L3 L2 L1 For a reasoned discussion of causes of market failure and clearly structured answer. [12 – 15]. For a fair explanation of market failure but lack of development and reasoned conclusion. 9 – 11] For a limited but acceptable attempt to consider some market failures. [6 – 8] For an answer which has some basic correct facts but includes irrelevancies. Errors of theory or omissions of analysis will be substantial. [1 – 5] 3 (a) Explain how trade unions can be incorporated into the economic analysis of wage determination. [12] Candidates are asked to comment on trade unions so the economic theory of wages that they should use is that for an imperfect market. This theory should be explained using marginal revenue productivity. Trade unions can have an effect on the supply curve which is now no longer solely determined by market forces. Where the actual wage will be determined depends upon the relative strengths of the employer and the trade union. L4 L3 L2 L1 For a sound discussion with good explanation of the analysis and a clear understanding of the principles involved. [9 – 12] [7 – 8 D and S approach] For a competent comment but with limited elaboration of the analysis. [7 – 8] [5-6 D and S approach] For a correct explanation of part of the analysis. Candidates might explain either the government or the unions. 5 – 6] [3+ – 4 D and S approach] For an answer which has some basic correct facts but includes irrelevancies. Errors of theory or omissions of analysis will be substantial. [1 – 4] [1 –3 D and S approach]  © University of Cambridge International Examinations 2005 Page 5 Mark Scheme GCE AS/A LEVEL – NOVEMBER 2005 Syllabus 9708 Paper 4 (b) Discuss the possible effects that trade unions might have on the economy of a country. [13] Trade unions could affect the supply of labour and working practices. They could cause production to decrease with consequent downward effects on income, spending and national income. Candidates could explain this using the multiplier concept. Union could, however, through negotiation prevent disruption of production, or could monitor the implementation of safety procedures which might involve extra spending by the employer. This might well have an upward effect on national income. L4 L3 L2 L1 For a reasoned and clear explanation with accurate development of theory contrasting possible outcomes. [9 – 13] For a clear but undeveloped explanation which concentrates on change of income in one direction only. 7 – 8] For a limited attempt to consider the theory and with a greater concentration on the descriptive elements. [5 – 6] For an answer which has some basic correct facts but includes irrelevancies. Errors of theory or omissions of analysis are substantial. [1 – 4] 4 (a) With the help of diagrams distinguish between normal profit and abnormal profit. [10] Diagrams to show normal and abnormal profit with accompanying explanation of the c urves used in the diagram. Candidates can distinguish between perfect and imperfect markets. L4 L3 L2 L1 For a sound explanation, good diagrams correctly labelled, with clear understanding of the principles involved in the analysis. [8 – 10] For a competent explanation but with limited development of the analysis. Diagrams clear but not fully labelled. [6 – 7] For a correct explanation of terms but some poor diagrams. [4 – 5] For an answer which has some basic correct facts but includes irrelevancies. Errors of theory or omissions of analysis will be substantial. [1 – 3] (b) Discuss whether firms always want to maximise profits and are able to do so in the way suggested by economic theory. 15] Discussion of the theory of profit maximisation. Candidates should consider not only whether it is possible to calculate marginal revenue and marginal cost to achieve profit maximisation but also whether the firm might have alternative aims. Sales maximisation, behavioural, managerial, satisficing, market share aims might be mentioned. L4 L3 L2 L1 For a reas oned discussion and clearly structured answer. [12 – 15] For a fair discussion but undeveloped answer mentioning either only one part of the question or both parts but only scant mention of alternative aims. 9 – 11] For a limited but acceptable attempt to consider the question with very limited development of either part. [6 – 8] For an answer which has some basic correct facts but includes irrelevancies. Errors of theory or omissions of analysis will be substantial. [1 – 5]  © University of Cambridge International Examinations 2005 Page 6 Mark Scheme GCE AS/A LEVEL – NOVEMBER 2005 Syllabus 9708 Paper 4 5 How far do you agree that low interest rates and low inflation are the most important aims of government policy in maximising economic welfare? 25] Discussion of the general macro aims of government policy with a comment on whether the two mentioned should be regarded as the most crucial. The effect of low interest rates and low inflation and po ssible links between them can be developed. Reasons should be given for either choosing or not choosing these aims as the most important. L4 L3 L2 L1 For a thorough explanation of the aims, a clear analysis of the link between them, a discussion of the possible outcome of a choosing either those aims or alternatives with a reasoned conclusion. 18 – 25] For a competent explanation of the aims but where there is only limited attempt to consider the significance of the importance of the aims. There will be some discussion but the evaluation will not be fully developed or extensive. [14 – 17] For an accurate though undeveloped explanation with some attempt at analysis but only limited evaluation. [10 – 13] For an answer which shows some knowledge but does not indicate that the question has been fully grasped. The answer will have some correct facts but include irrelevancies. Errors of theory or omissions of analysis will be substantial. 1 – 9] 6 With the appr oval of the Malaysian government, the Swedish company IKEA, the world’s largest retailer of home furnishings, has invested $106 million in Malaysia in the past three years. It plans to open another large store in the country, employing 450 people with expected sales of approximately $50 million in the first year. (Herald Tribune Aug 15 03 p 12) (a) Use the multiplier analysis to explain what effect this investment might have on the Malaysian national income. [10] Discussion of the effect of increasing investment in terms of employment, income, spending, saving. Multiplier analysis. Usually this question is asked with reference to government spending and investment but this is a large investment and it also will have multiplier effects. L4 L3 L2 L1 For a sound explanation of the analysis and a clear understanding of the principles involved. [8 – 10] For a competent comment but with limited elaboration of the analysis. [6 – 7] For a correct explanation of part of the analysis. Candidates might explain how investment might increase income but might not deal with further increases in as they do not discuss what leakages occur at each ‘round’. 4 – 5] For an answer which has some basic correct facts but includes irrelevancies. Errors of theory or omissions of analysis will be substantial. [1 – 3]  © University of Cambridge International Examinations 2005 Page 7 Mark Scheme GCE AS/A LEVEL – NOVEMBER 2005 Syllabus 9708 Paper 4 (b) Discuss whether the activities of multi-national companies are always beneficial. Candidates should discuss the effects of large companies. They could consider whether a large company is beneficial for the shareholders, the workforce and the consumer. These groups may be in different countries. They should comment on the effect in host country where wages/incomes/employment might increase and on the possible benefits for directors (and shareholders) who may be in the home country. The multi-national might have chosen to operate in the host country because of reduced costs or cheaper inputs so a comment on the possible benefits of comparative advantage would be pertinent. L4 L3 L2 L1 For a sound discussion with good explanation of the analysis and a clear understanding of the principles involved. Reasoned evaluative comments should be given. 12 – 15] For a competent comment but with only limited evaluation of the effects. [9 – 11] For a correct discussion of the analysis but with only very brief, or no evaluation. [6 – 8] For an answer which has some basic correct facts but includes irrelevancies. Errors of theory or omissions of analysis will be substantial. [1 – 5] [15] 7 ‘There are so many difficulties in measuring living standards that w e can never be sure that people in one country are better off than those in another country. ’ Comment upon this statement. [25] Candidates should consider each part of the statement. They should discuss whether there are many difficulties in measuring living standards and give reasons for their conclusion on this part of the question. They should then consider whether it is possible to compare one country with another and discuss what use national income statistics might be. They should form an overall conclusion. L4 L3 L2 L1 For a thorough explanation of the difficulties of measuring living standards, and a clear conclusion to the assertion followed by a consideration of the usefulness of using the statistics to make comparisons. [18 – 25] For a competent explanation of the difficulties but with a limited conclusion. There will be some consideration of comparison between countries but this will not be fully developed or extensive. [14 – 17] For an accurate though undeveloped explanation with some attempt at analysis but only limited evaluation. The conclusion will be weak. [10 – 13] For an answer which shows some knowledge but does not indicate that the question has been fully grasped. The answer will have some correct facts but include irrelevancies. Errors of theory or omissions of analysis will be substantial. [1 – 9]  © University of Cambridge International Examinations 2005

Nursing Management Essays

Nursing Management Essays Nursing Management Essay Nursing Management Essay Leadership and Nursing Care Management by Diane Huber have different editions where each of it deals with the managerial concepts and practical applications involved in the nursing department. When we take the above drawn table for instance, we can clearly see that relationship between revenue, salaries and supply expenses, which also include the miscellaneous expenses, seems to be increasing in the reverse order number, starting with the available revenue at higher rate and ending up with lower rate is the supply expenses. Even after adding the expenses due to supply and miscellaneous and the distributed salary, the amount seem to be higher than the actually available revenue. However, it is so clearly observable from the table that the available budget in the Nurse Nugyet’s hospital seem to be higher than the expenses she makes. Is Nurse Nugyet over or under budget on each of the items? From the table that is clearly drawn and described, we get a feel that Nurse Nugyet is running high of her budget in each items, and the variance amount seem to be a bit higher and constant, which means there is an lump of money being saved every month. The Actual available amount and the Monthly budget do not seem to match either in terms of revenue or salaries, and therefore it will by no means match up to the supply expenses either. As the monthly available revenue seems to be higher to the expenses, the same follows over the year, with available revenue increasing month on month, giving a good deal in the end of the year. Nurse Nugyet seem to face an over budget both in annual and monthly calculations, even though supply expenses being higher always. Are the variances explainable? Or, is Nurse Nugyet over budget with no justifications? In the above table, the variances mentioned explain us, the details of the actual budget available in hand, and the required amount for every month expenses. The table also explains us the yearly status so that we can clearly observe that Nurse Nugyet is over budget. As the table provides us only limited information such as salaries and supply expenses, in general, we are not able to get completely convinced in terms of the available budget. It, as of now, seems to be unjustifiable, although, personally she may have valid reasons to all of it. Just in case, if the revenue seems to be higher every month, she could probably concentrate on increasing her medical expenses, thereby keeping her medical industry up to date with all available medicines, and just in case if the salary has not been revised for over the years, she can also think about expanding her expenses in that way. What additional information would be helpful when explaining variances? Split ups are very important when it comes to a budget making. Here, in this table, we can see general details such as revenue, salary and medical expenses, but with no clear insight towards each of them. Additional expense details such as transport, bedding, and a lot more can be provided, when it comes to a health care sector, which will be helpful for us to analyze and review the budget of any concern. With these available expense details, we get an observation that the amount seems to be higher in hand, and therefore she is running over budget. Now that if she could explain the expenses and the revenue items in detail, we may or may not end up saying that she is unjustifiable. References: librarything. com/work/2125629

Neurotransmitters Definition and List

Neurotransmitters Definition and List Neurotransmitters are chemicals that cross synapses to transmit impulses from a neuron to another neuron, glandular cell, or muscle cell. In other words, neurotransmitters are used to send signals from one part of the body to another. Over 100 neurotransmitters are known. Many are simply constructed from amino acids. Others are more complex molecules. Neurotransmitters perform many vital functions in the body. For example, they regulate heartbeat, tell the lungs when to breathe, determine the set point for weight, stimulate thirst, affect mood, and control digestion. The synaptic cleft was discovered by Spanish pathologist  Santiago Ramà ³n y Cajal in the early 20th century. In 1921, German pharmacologist Otto Loewi verified that communication between neurons was the result of released chemicals. Loewi discovered the first known neurotransmitter, acetylcholine. How Neurotransmitters Work The axon terminal of a synapse stores neurotransmitters in vesicles. When stimulated by an action potential, synaptic vesicles of a synapse release neurotransmitters, which cross the small distance (synaptic cleft) between an axon terminal and a dendrite via diffusion. When the neurotransmitter binds a receptor at the dendrite, the signal is communicated. The neurotransmitter remains in the synaptic cleft for a short time. Then it is either returned to the presynaptic neuron through the process of reuptake, metabolized by enzymes, or bound to the receptor. When a neurotransmitter binds to a postsynaptic neuron, it can either excite it or inhibit it. Neurons are often connected to other neurons, so at any given time a neuron  may be subject to multiple neurotransmitters. If the stimulus for excitation is greater than the inhibitory effect, the neuron will fire and create an action potential that releases neurotransmitters to another neuron. Thus, a signal is conducted from one cell to the next. Types of Neurotransmitters One method of classifying neurotransmitters is based on their chemical composition. Categories include: Amino acids: ÃŽ ³-aminobutyric acid (GABA), aspartate, glutamate, glycine, D-serineGases: carbon monoxide (CO), hydrogen sulfide (H2S), nitric oxide (NO)Monoamines: dopamine, epinephrine, histamine, norepinephrine, serotoninPeptides:  ÃŽ ²-endorphin, amphetamines, somatostatin, enkephalinPurines: adenosine, adenosine triphosphate (ATP)Trace amines: octopamine, phenethylamine, trypramineOther molecules: acetylcholine, anandamideSingle ions: zinc The other major method of categorizing neurotransmitters is according to whether they are excitatory or inhibitory. However, whether a neurotransmitter is excitatory or inhibitory depends on its receptor. For example, acetylcholine is inhibitory to the heart (slows heart rate), yet excitatory to skeletal muscle (causes it to contract). Important Neurotransmitters Glutamate is the most abundant neurotransmitter in humans, used by about half of the neurons in the human brain. It is the primary excitatory transmitter in the central nervous system. One of its functions is to help form memories. Interestingly, glutamate is toxic to neurons. Brain damage or a stroke can lead to an excess of glutamate, killing neurons.GABA is the primary inhibitory transmitter in the vertebrate brain. It helps to control anxiety. GABA deficiency may result in seizures.Glycine is the main inhibitory neurotransmitter in the vertebrate spinal cord.Acetylcholine stimulates muscles, functions in the autonomic nervous system and sensory neurons, and is associated with REM sleep. Many poisons act by blocking acetylcholine receptors. Examples include botulin, curare, and hemlock. Alzheimers disease is associated with a significant drop in acetylcholine levels.Norepinephrine (noradrenaline) increases heart rate and blood pressure. It is part of the bodys fight or flight syst em. Norepinephrine is also needed to form memories. Stress depletes stores of this neurotransmitter. Dopamine is an inhibitory transmitter associated with the reward center of the brain. Low dopamine levels are associated with social anxiety and Parkinsons disease, while excess dopamine is related to schizophrenia.Serotonin is an inhibitory neurotransmitter involved in mood, emotion, and perception. Low serotonin levels can lead to depression, suicidal tendencies, anger management issues, difficulty sleeping, migraines, and an increased craving for carbohydrates. The body can synthesize serotonin from the amino acid tryptophan, which is found in foods such as warm milk and turkey.Endorphins are a class of molecules similar to opioids (e.g., morphine, heroin) in terms of structure and function. The word endorphin is short for endogenous morphine. Endorphins are inhibitory transmitters associated with pleasure and pain relief. In other animals, these chemicals slow metabolism and permit hibernation.

The Top 14 Miracle on 34th Street Quotes

The Top 14 'Miracle on 34th Street' Quotes Do you remember the most memorable quotes from Miracle on 34th Street? If you grew up watching this  feel-good 1947 Christmas classic, as many people did, you no doubt have retained the basic plotline of the film. Or, you may be familiar with the 1994  theatrical remake. Edmund Gwenn stars, in an outstanding performance, as Kris Kringle- the benevolent Santa Claus. Christmas time, however, has become a commercial racket where shoppers try to get the best deals and stores outdo each other in attracting consumers. This movie spins that a bit and brings a whole lot of fun and entertainment. But, over time, the most touching  lines in the film may have escaped your memory, unless youre a particularly die-hard fan. Relive the film, and your childhood, with these Miracle on 34th Street quotes. Faith, Commercialism, and Santa on 34th Street Kris KringleOh, Christmas isnt just a day, its a frame of mind... and thats whats been changing. Thats why Im glad Im here, maybe I can do something about it. Fred GaileyLook Doris, someday youre going to find that your way of facing this realistic world just doesnt work. And when you do, dont overlook those lovely intangibles. Youll discover those are the only things that are worthwhile. Susan WalkerI believe... I believe... Its silly, but I believe. Susan WalkerIf youre really Santa Claus, you can get it for me. And if you cant, youre only a nice man with a white beard, like mother says. Fred GaileyAll my life Ive wondered something, and nows my chance to find out. Im going to find the answer to a question thats puzzled the world for centuries. Does Santa Claus sleep with his whiskers outside or in? Kris KringleNow wait a minute, Susie. Just because every child cant get his wish that doesnt mean there isnt a Santa Claus. Susan WalkerYou mean its like, If at first you dont succeed, try, try again. Kris KringleTo market, to market, to buy a fat pig! Home again, home again, jiggety-jig. To market, to market, to buy a fat hog! Home again, home again, jiggety... Doris WalkerFaith is believing in things when common sense tells you not to. Doris WalkerSusan, I speak French, but that does not make me Joan of Arc. Doris WalkerAnd by filling them full of fairy tales they grow up considering life a fantasy instead of reality. Mr. ShellhammerI just know that with that man on the throne my department will sell more toys than it ever has. I just feel it. AlfredThere is a lot of bad isms floating around this world and one of the worst is commercialism. Charles HalloranAll right, you go back and tell them that the New York State Supreme Court rules theres no Santa Claus. Its all over the papers. The kids read it and they dont hang up their stockings.

Globalization and Factors Influence Human Resource Management Essay

Globalization and Factors Influence Human Resource Management - Essay Example However, at the same time, the diversity in the HR practices has also been exhibited. The cultural differences among the countries are clearly reflected in the organizational structure and practices, which gives rise to several independent HR management processes. This makes it quite important for the international organizations to adopt cross cultural practices (GPF, 2015). The process of globalization and its impact on the human resource management (HRM) have been discussed in the paper. The factors involving the social, political, legal, economic and cultural aspects that influence the management of cross border business practices have been added. Globalization can be described as a process or a set of processes that leads to integration of international entities leading to exchange of views towards business, culture, technology and national economy (Pieterse, 2015). It is a process by which the world is becoming more interconnected, owing to the cross border trade and adoption of cultural practices. It has allowed the firms to have access to new target customers in different nations, thereby increasing their target customer base (Held et al, 1999). This in turn has also increased the production of goods and services over the decades. The large companies have now been transformed to multinational organizations, as they own multiple subsidiaries in several other nations. It has also made it easier for the firms to conduct their business operations, as they can now leverage the comparative advantage of other countries by outsourcing resources or activities. In terms of the global economy, globalization has helped to improve the economic conditions of several developing countries. However, it has also been argued that globalization in certain cases have led to suppression of local firms in the developing countries (BBC, 2014). Â  

The Importance Of The BRIC Countries To The United States Economy Term Paper

The Importance Of The BRIC Countries To The United States Economy - Term Paper Example As the level of integration amongst the financial markets increases, it is critical for policy makers and global investors to understand the synergy between certain economies. This is important to adjust their portfolios and achieve proper diversification. In many ways, these are unprecedented times. The study and analysis of the relationship between the fastest emerging economies and the United States economy is gaining a lot of attention. The US economy dominates the global economic environment influencing industry trends and market behavior. However, the evolving economies of the BRIC countries have challenged the US economy and it is envisaged that the future holds immense potentials for growth and development in these countries. US trade relations and economic ties with these countries will play an important role in defining future prospects and economic potentials for both US and BRIC countries. The study evaluates the growing significance of the BRIC countries to the US econom y and analyses the factors driving these economic indicators. â€Å"BRIC countries are expected to contribute one-third of the world's GDP increment in 2015, by which time their total economy will surpass America, according to a leading Chinese think tank† (Economic Times). The countries of Brazil, Russia, India and China are the key emerging markets in the world economy. China and India represent for approximately 33% of the world’s total population. Both these countries have a high concentration of their population in the middle class who possess high purchasing power. The gross domestic product (GDP) rates in the BRIC countries are higher than those of developed countries (Desai, Acharya & DeKeizer). By 2025, it is estimated that BRICs will account for 50% of G6 countries. By 2045, the BRIC economies will take over that of G6 countries. By 2025, annual increase in dollar spending from BRICs would be twice G6 and four times by 2050 (Wilson). By 2033, it is estimated that India will have the third largest economy in the world after China and the United States. Among the BRICs, India will have the fastest growing economy. As a percentage of population, India will have highest working age population i.e. 15 to 60 years. In 2050, three of the large st four economies will be in Asia (Desai, Acharya & DeKeizer). The emerging markets provide a number of opportunities. They have the potential to have high growth rates. They have the capability to attract greater volume of foreign direct investments (FDIs). They make a huge amount of investment in infrastructure. The presence of a large middle class gives a boost to demand. There is an enormous supply of skilled and cheap labor. There is great opportunity for outsourcing work particularly in India. Emerging markets present even more opportunities in the form of disinvestment of public sector units (PSUs). There is large scale of mergers and acquisitions both domestically and globally. They are also fast in catching up with technological changes. These BRICs have a vast supply of agricultural and mineral resources. Their commodities markets are also growing rapidly (Desai, Acharya & DeKeizer). In demographic terms, BRIC consists of world’s two most populated countries and ano ther two with sizeable populations. China has the world’s largest population accounting got one-fight of the total world population. India accounts for 17.5% of the world’

Leadership Essay Example | Topics and Well Written Essays - 3500 words - 2

Leadership - Essay Example To become an effective leader, it is crucial on the part of the manager to be able to find the type of leadership approach that works best for them. Often times, choosing the best leadership style depends on the manager’s personality, characteristic, working environment and the team members. The focus of this study is to gather primary and secondary research as a way of determining the qualifications of a good leader. The first part of the paper will address the problem statement by conducting a literature review with regards to the qualifications of effective leaders. The second part of the paper will gather primary research data by conducting an actual research survey. In the process of presenting the primary data, the research survey methodology which consists of five relevant questions will be tackled in details. Based on the gathered primary and secondary research information, a proposed leadership model will be constructed prior to the conclusion and recommendations. Leadership is about the ability of a person to make his/her subordinate follow and adapt with useful changes within or outside the work place. Since it takes a special interpersonal influence and motivational skills to enable a manager to effectively mould and convert a group of employee into becoming a responsible and efficient subordinate, it remains a challenge on the part of each manager to be able to identify the qualities of a good leader. A leader can easily become an effective manager. However, not all managers are capable of becoming good leaders. For this reason, the main purpose of the research study is to increase the knowledge of the managers with regards to the essential qualities that makes up a good leader. A good leader needs to have a combination of wisdom, integrity, sensitivity, and tenacity (WITS). (van Maurik, 1994) The author mentioned that a good leader must have these traits to be able to have a clear vision of the

HCM307-0704A-01 The Health Care Industry - Phase 3 Discussion Board 2 Essay

HCM307-0704A-01 The Health Care Industry - Phase 3 Discussion Board 2 - Essay Example They found that the heavy costs of creating duplicate paperwork and sending it in several directions caused lost records, lost cost control and missed patient appointments. It’s a time-waster: Physicians have less and less time for patients. Is it going to take longer to work with these records than jotting down a few notes? While it still takes some learning, modern systems using PDA’s (hand-held devices), electronic pens and voice recognition (for some practices, like radiology) are well sorted-out and ready for prime time. Think about the time we’re wasting today: how long does it take to get a patient’s radiology films, his or her records from previous visits, and labs? How many times have you had to reach for the prescription pad and look up drug interactions? All of that can be handled from the PDA, including electronic transmission of the prescription to the pharmacy. It’s difficult to implement: It certainly requires changes on everyone’s part. A few years ago, implementing EMR with physicians meant installing PC’s on every desk, and requiring the physician to be tied to a chair while he/she laboriously put in all the needed patient data. Some physicians complained at having to learn new terms and change their workflow. Technology has become simpler and more intuitive to use. The ‘heavy lifting’ is done in the back, through servers and communicators. For physicians, the system is well thought-out and fits into our routine. There are so many vendors out there, how can they communicate? IT suppliers have been talking to one another through HL-7 protocols for years. The advent of new, open technologies like Java and XML have made it possible for different systems to talk to one another. Those horror stories about DICOM radiology images not blending with patient records? It’s all history now. And finally, â€Å"that sounds fine, but I’ll let my nurse do it.† The nurse and PA can certainly

Case summary Essay Example | Topics and Well Written Essays - 750 words - 1

Case summary - Essay Example The company also focuses on how their human nutrition centre will help the consumer to understand how important improved nutrition products are for their health. The changed environment of the world now focuses on sustainability, health, nutrition, waste management and economic development. Companies such as Walmart have incorporated these elements in their business and the supply chain focuses on shared value. Nestle has to focus on all these elements in order to keep with the expectations. Sourcing at Nestle focuses on shared value concept. Nestle has always planned ahead of time and has been very innovative and socially responsible when it come to producing and sourcing. Not only has Nestle introduced products that were high in nutrition, it has also introduced products that combats certain health conditions. By working with health companies it has come up with "nutraceuticals" that are health foods suitable for people with health conditions like diabetes, obesity, cardiovascular disease etc. Neslte identified that water is a very valuable resource of the world and it is being wasted by producers. Nestle emphasizes to make producers aware of its value so they use it wisely by improved irrigation systems and other technologies. Nestle identified that they had to contribute back to the society because Nestle is a huge firm and they rely hugely on the ecosystem. Hence if they invest in environment sustainability and social well being, the business is going to benefit. So they adopted CSV. As a food producer, investing in environment and health of people makes business sense because this will in turn give improved quality products at the end. Nestle formed SAI platform which was later joined by a number of companies to produce agricultural products sustainably. Consumer preferences had changed, now consumers were willing to pay more for

Argumentative Synthesis Essay in Becoming Functional

Argumentative Synthesis in Becoming Functional - Essay Example For many organizations, the optimum approach is to follow the consequentialist approach of ethics, which ascertains that the outcomes of a leader’s actions minimize the bad outcomes, while enhancing good outcomes (Baggini & Fosl, 2007). In a diverse multi-cultural environment, the leadership of an organization is required to perform many additional roles. Since such environment is more volatile and prone to conflicts, application of ethical principles becomes a central theme in matters of dispute (Harris, 2013). Additionally, harassment that can become a frequent problem in such settings needs to be dealt with in accordance to the ethical principles (Einarsen et al, 2010). Many more challenges like religious issues, differences in level of education, socioeconomic differences and the likes may be encountered by leaders of a multicultural organization. For this reason it is safe to assert that leaders of multicultural organizations have no option other than to judge every daily-life situation on the basis of ethical criteria that are universally

Case summary Essay Example | Topics and Well Written Essays - 750 words - 1

Case summary - Essay Example The company also focuses on how their human nutrition centre will help the consumer to understand how important improved nutrition products are for their health. The changed environment of the world now focuses on sustainability, health, nutrition, waste management and economic development. Companies such as Walmart have incorporated these elements in their business and the supply chain focuses on shared value. Nestle has to focus on all these elements in order to keep with the expectations. Sourcing at Nestle focuses on shared value concept. Nestle has always planned ahead of time and has been very innovative and socially responsible when it come to producing and sourcing. Not only has Nestle introduced products that were high in nutrition, it has also introduced products that combats certain health conditions. By working with health companies it has come up with "nutraceuticals" that are health foods suitable for people with health conditions like diabetes, obesity, cardiovascular disease etc. Neslte identified that water is a very valuable resource of the world and it is being wasted by producers. Nestle emphasizes to make producers aware of its value so they use it wisely by improved irrigation systems and other technologies. Nestle identified that they had to contribute back to the society because Nestle is a huge firm and they rely hugely on the ecosystem. Hence if they invest in environment sustainability and social well being, the business is going to benefit. So they adopted CSV. As a food producer, investing in environment and health of people makes business sense because this will in turn give improved quality products at the end. Nestle formed SAI platform which was later joined by a number of companies to produce agricultural products sustainably. Consumer preferences had changed, now consumers were willing to pay more for

The Consumer Value from Online Shopping Research Proposal

The Consumer Value from Online Shopping - Research Proposal Example It is evidently clear from the discussion that consumer value basically refers to the satisfaction that the buyers get after purchasing a product. People belong to different localities and different age groups might have different views about the consumer value from online shopping and to prepare a marketing strategy for people of different ages and localities it is crucial to understand the differences in their thinking because an effective and adequate online marketing plan must cover some essential components like market analysis, marketing strategies specifically for internet, Design, and Contents plan for the website and consumer behavior analysis. Along with the spread of internet the trend of shopping online is also rising steadily and in this context, it is very necessary to understand that how much the consumers are getting value for the products that they shop online. The understanding of this issue is crucial because, in the highly competitive marketplace of today, interne t has emerged as an effective marketing tool   but to run the businesses online it is very necessary to have deep insight of the behaviors and psychographics of the online buyers so that marketing strategies could be designed according to the consumer behaviors. Berthon, Pitt, Watson discovered that online consumer is not an easy target for the marketers. and to be successful the marketing plan must possess the value factor as a leading device that should be used in the advertisements, promotional messages, information about the products etc and the value should be expressed in a way that the consumer can notice the value attached with the product. Before designing a marketing plan for online shopping it is again very important that there should be a comprehensive research that unfolds all the issues that how the people belonging to different age groups people view the idea of shopping online, how they are attracted towards products online and how do they view the product value th at they shop online. In this regard, it is also important to understand the thinking style and opinions of the people belonging to different age groups like teen 15-20, 21-29, 30-39, and 40 and above. Hence in this study opinions will be gathered from the people belonging to these different groups so that their behavior could be interpreted in the marketing plan.

Existentialism in Camus The Stranger Essay Example for Free

Existentialism in Camus The Stranger Essay Existentialism is often defined as a philosophical movement or tendency, emphasizing individual existence, freedom and choice. As a result of the diversity of positions associated with this term it is impossible to define precisely. There are, however, basic themes common in existentialist beliefs. As is evident through the root of the word, exist, there is a stress on definite individual existence and freedom of choice. Developed between the nineteenth and twentieth centuries, this ideology influenced literature greatly. A prime example of the incorporation of certain aspects of existentialism is witnessed in Albert Camuss The Stranger. The use of existentialism within his work assists in the development of his characters; it determines how they will act and respond to their surroundings. The aforementioned actions are often unique due to the influence of existentialism. Meursault is the major character in The Stranger. He is considered the personification of existentialism, the existential hero if you will. He is emotionally indifferent to others and, as the prosecutor of his case words it, a coolly calculating monster. Meursault is alienated from society throughout the tale as he accepts individual responsibility for his unique progression. Throughout Camuss The Stranger there are references to an event that occurs at the outset of the novel and exhibits ideals inherent to existentialism: the death of Meursaults mother. His insensitivity is introduced through the emotions, or lack thereof, that he displays upon news of the death of Maman. He seemingly cares not for his own mother as is shown in his opening statements: Maman died today. Or yesterday maybe, I dont know. I got a telegram from the home: Mother deceased. Funeral tomorrow. Faithfully yours. That doesnt mean anything. Maybe it was yesterday. He is more concerned with the time of the death rather than the fact that he has just lost a loved one. In addition, Meursault is more concerned about his surroundings at the home and in the mortuary, rather than the fact that his mother lies dead in a casket, several feet from him. As the caretaker proceeds to approach the casket so as to give Meursault a last look at his mother, Meursault himself stops him. As the caretaker asks just why he requests the casket left closed the only reason Meursault can give is, I dont know. During the funeral procession he seems much more alert to the suns rays beating down on him, choosing to forget where he is and the task at hand. The lack of compassion and refusal to behave the way society expects him to act are what essentially make him an existentialist. Several mundane yet life altering events are also taken into account by Meursault in an existential attitude. He meets a woman named Marie while swimming the day following Mamans funeral. Despite the death that had just occurred, he finds joy in her company and does not let his loss bother him. Later on, Marie inquires as to whether Meursault would be interested in marrying her. In response he states, I said it didnt make any difference to me and that we could if she wanted to. Such an insensitive response is intrinsic to the beliefs of an existential. This is only exemplified as he answers the same way when she queries him on his love for her. Marriage is considered by society to be an important event in life yet Meursault wanders from the beaten path, in an example of the theory of existence preceding essence or that one is in control of their own destiny. He demonstrates this belief once again as his boss offers him a chance to move to Paris where he would attain a change in life. Meursault is indifferent on the subject as he does not desire more and was not dissatisfied by what he had now. The boss was upset at this turn of events and Meursault simply returned to work stating, I would rather not have upset him, but I couldnt see any reason to change my life. He gives no rational explanation as to why he would want to change his life or not, only that it was not important and one life was just the same as another, showcasing another basic standard of existential belief. The climax of the book comes during Meursaults trial for the murder of the Arab and yet another rendition of existentialism is divulged. Camus begins to ridicule the legal system as his characters trial continues, making apparent the fact that Meursault is truly an outsider. Camus conveys this by making Meursault feel out of place at his own trail and rushing it along as if it is a minor insignificance. The prosecutors main base of offense is that Meursault did not exert emotions during his mothers funeral, for he was guilty. The prosecutor alienates him because he had not followed societys current misconceptions when confronted with a situation that one was supposed to grieve during. In his closing arguments, the prosecutor says, But here in the wholly negative virtue of tolerance must give way to the sterner but loftier virtue of justice. Especially when emptiness of a mans heart becomes, as we find it has in this man, an abyss threatening to swallow up society; as if to say that the murder of the Arab was a direct result of the stoic mindset Meursault held at Mamans funeral. Once again society has rejected him by distorting the truths of the case and trying him for that single event rather than that which he was convicted for. In making Meursault a stranger from society and the legal system, Camus reveals his philosophy of existentialism. The highly influential effect of the existentialist beliefs on the literature of the twentieth century is clearly revealed in the overall content and mood within Camuss The Stranger. The character of Meursault exhibits a bold existentialist attitude throughout the story that, on several occasions, explodes forth in a sharp contrast to his normal submissive personality; a most noticeable occasion being his outburst during his episode with the chaplain when he snapped after having an epiphany. It did not matter that he was being killed and the chaplain living another day, for he had lived his life and taken hold of his fate; therefore was certain as to what would come. The chaplain had his empty prayers but Meursault was sure of himself; his life and his death. Another notable occasion in which he offers an outlook on existentialism is during his stay in prison. He no longer had anyone or thing to worry about but himself. He is able to dissect himself and examine what his future will bring, and experiences several emotions often grouped with existentialism; the most outstanding being fear and anxiety. Society had declared Meursault absurd because of his unrelenting uniqueness and through this, the title of the book may be derived. Meursault has become a stranger in his own world, a social outcast punished for crimes which are both ridiculous and yet the norm. Camus, through his utilization of Meursault, has thoroughly explained the absurdities of life and how they, along with the actions of Meursault, thoroughly portray his existentialist beliefs as they were meant to be. By supplying Meursault with the nature to rebel against preconceived misconceptions, Camus has managed to provide the reader with the ability to easily decipher and gain insight to the ideals of an existentialist.

The Cola Wars: Pepsi vs Coke Essay -- Pepsi-Cola and Coca-Cola

The Cola Wars: Pepsi vs Coke   Ã‚  Ã‚  Ã‚  Ã‚  PepsiCo. Incorporated and The Coca-Cola Company are the two largest and oldest archrivals in the carbonated soft drink (CSD) industry. Coca-Cola was invented and first marketed in 1886, followed by Pepsi Cola in 1898. Coca-Cola was named after the coca leaves and kola nuts John Pemberton used to make it, and Pepsi Cola after the beneficial effects its creator, Caleb Bradham, claimed it had on dyspepsia. The rivalry between the soda giants, also known as the "Cola Wars", began in the 1960’s when Coca-Cola's dominance was being increasingly challenged by Pepsi Cola. The competitive environment between the rivals was intense and well-publicized, forcing both companies to continuously establish and implement strategic variations as a means to create a competitive advantage. The competition fostered and stimulated continuing growth in an industry which many predicted in the early 1970’s to be on the verge of maturity. Reasons for the prediction arose from the fact that further growth of per capita consumption of soft drinks is fairly static regarding how much people are able to consume on a daily basis. Furthermore, both Pepsi Cola and Coca-Cola offered a limited number of products that "looked the same, tasted the same, and bubble into foam the same", thus questioning whether further substantial growth in sales was possible.   Ã‚  Ã‚  Ã‚  Ã‚  Pepsi Cola and Coca-Cola’s marketing strategies have been as indistinguishable as the products themselves. Relying on colorful images, lively words, beautiful people, interesting bottle designs, and contagious jingles, Pepsi and Coke propelled their respective products into the American and international mainstream. The changing faces of Pepsi and Coke’s management, however, facilitated the brand image according to their own style and what they saw as an advantageous competitive approach. This style and approach is what makes Pepsi-Cola and Coca-Cola distinguishable. The objective of Coca-Cola’s advertisements was to strategically position their product in people’s mind in order to maximize its acceptance. This strategy would in some way or another have a correlation to the changing social values of the period. â€Å"Trying to keep step with each generation and era has been an important factor in advertising for Coke. It strives not to be too far behind or too far ahead of its time; the product has ... ... strategies in order to increase their sales growth. The rivalry between the two soda giants required new strategies to be continuously implemented. The new strategies devised by Pepsi and Coke to deal with the changing environment could not have been effectively implemented without changing their distribution system from networks of independent bottlers to company-owned bottling systems. This transformation has been essential to both companies' introduction of new products and new forms of pricing, promotion, and advertising. The U.S. Department of Justice has brought many price-fixing cases against CSD bottlers, the vast majority of which led to guilty pleas. The FTC has conducted many investigations in the CSD industry, including investigations of horizontal and vertical acquisitions in the industry. Sources Cited 1. Enrico, Roger & Kornbluth, Jesse: (1986).The Other Guy Blinked. New York: The Free Press. 2. "Coke v Pepsi", The Economist, January 29, 1994, pp. 67-68. 3. http://www.pepsi.com 4. http://www.coca-cola/home1.com 5. PepsiCo. Inc. Annual Report Issued to Common Stock Shareholders 6. The Coca-Cola Company Annual Report Issued to Common Stock Shareholders

Pateman On Locke Essay -- essays research papers fc

For years social contract theorists had monopolized the explanation of modern society. John Locke was among those who advocated this theory of a collectively chosen set of circumstances. Carole Pateman, on the other hand rejects many of the pillars of the social contract and specifically attacks certain aspects of Locke's argument regarding paternalism and patriarchy. Pateman defends her idea that the individual about which Locke writes is masculine, instead of the gender-encompassing form of the word "man." Pateman also argues that Locke denies the individuality of women. Instead of scrapping his entire work, however, she grants him a couple of concessions, even acknowledging Locke as anti-patriarchal. If John Locke were around to defend his theories, he would probably have an opinion about the treatment of his work. To accurately discuss Pateman's view of Locke's paternal/patriarchal theory, a working knowledge of the theory itself is necessary. According to Locke "all men by nature are equal"(Second Treatise: 43) with the exception of children who have not reached the full state of equality, but must obey their parents. Domestic and political power is vested in the Father, according to Locke. As he puts it, "the natural fathers of families, by an insensible change, became the politic monarchs of them too."(Second Treatise: 42) Locke does not reserve domestic power regarding children solely to the Father, however. Instead he claims that the mother "hath an equal title."(Second Treatise: 30) He even defends the rights of children. Locke argues that children have the same moral rights as any other person, though the child's inadequate mental faculties make it permissible for his parents to rule over him to a limited degree. "Thus we are born Free, as we are born Rational; not that we have actually the Exercise of either: Age that brings one, brings with it the other too." (Second Treatise: 30) Locke does specify that children are free because of their "father's title," in addition to being governed by the law of their father. It is less clear in this situation whether Locke is using the term "father" to include both parents as the "term" man can be interpreted to mean both sexes. It is likely, based on the tradition of male heredity prevalent during his time, that Locke liter... ...tical monarchs." Another far-reaching defense Locke could pose for his theories is a simple clarification of terms. Pateman relies heavily on the fact that Locke's definition of "man" is man, not humanity. If the late philosopher were present today he could clarify precisely what he meant by this term, and dispel or support Pateman's accusation. John Locke's view of the the social contract comes under attack by the criticism of Carole Pateman. She not only refutes his use of terms, but also accuses Locke of ignoring women. Pateman claims that Locke purposefully left women out of the original contract in the same fashion that he denies their individuality. Like most people, Locke would likely defend himself and his theories to the best of his abilities if he were able. Either way, Pateman's critique provides the opportunity for reexamination of a widely accepted theory and theorist. Works Cited Locke, John. Second Treatise of Government. Indianapolis: Hackett Publishing Co, 1980. Pateman, Carole. The Sexual Contract. Stanford: Stanford UP, 1988. Comments: This is an evaluation of modern-feminist philosopher Carole Pateman's description of John Locke's theories.

American Dream or Nightmare?

To understand the American dream it’s easiest to look back in history at how great historical movements created and shaped the American dream idea. For starters a long time ago around the 30’s, James Truslow Adams, a popular historian, was putting the final touches on the preface to his latest book. It was an interesting time in the life of our nation. Though the crash of 1929 had signaled the beginning of the Great Depression that was to be endured for years to come, there was also a spirit of progress, of possibility.On the day Adams was finishing his manuscript, President Herbert turned on the lights of the newly opened Empire State Building. High hopes amid hard times: the moment matched Adams' thesis in his book, â€Å"The Epic of America† (Meacham 1-4). A history of the nation that was to spread a term not yet in the general lingo in those last years of the reigns of Harding, Coolidge and Hoover. Adams' subject, he wrote, was â€Å"that American dream of a better, richer, and happier life for all our citizens of every rank which is the greatest contribution we have as yet made to the thought and welfare of the world. , (Meacham 1-4). It was not a new thing, this abiding belief that tomorrow would be better than today. â€Å"That dream or hope† (Meacham 1-4). There is no single definition of the American Dream. Different people in the US have a different perception of the idea of American Dream. The history of American Civil War helps people understand the two different views regarding the American Dream. All thirteen colonies of the pre-independence era fought together against the British forces. By the end of the American Revolution however, things had changed.The southern colonies had different views which didn't match with those of the northern states. The northern states were against the tradition of slavery and wanted a federal government to rule the nation. They also favored the growth of industries in America. Southern states on the other hand, wanted a sovereign state for them; they also supported the system of slavery which provided them with cheap labor. Interests of these states lied more in the area of agricultural development as against industrial growth. These clashes and differences in opinions eventually culminated into the Civil War.Today, many Americans have lost their faith in the idea of the American Dream. Again John Muller’s ideas from â€Å"Capitalism, Peace, and the Historical Movement of Ideas†, talks about a great point about the US Government. â€Å"Imperialist policies of the US Government more than the economic crisis are responsible for the occurrence of this situation. Interestingly, the efforts of USA to establish superiority over other countries were perceived as a part of the American Dream by many† (Mueller 169-184). James Field JR. explains the history of war from his book â€Å"History of United States Naval Operations: Korea†.After the for mation of Canada, there was no territory left in North America for the US to expand. Thus, the US turned to the east and supported South Korea against North Korea in its effort to weaken China's influence in the region. After helping South Korea in regaining its territory from North Korea, the US decided to invade North Korea. Chinese authorities warned them against taking any such steps. However, the tensions between these countries rose and eventually the Korean War broke out. A 200,000 strong Chinese army attacked the UN (United Nations) forces which supported the US.Fearing the intervention of USSR, the UN forces retreated back to the south. James Field JR. goes on to conclude â€Å"The reason behind citing these instances is that, in the process of asserting itself as a superpower, America went so far as to suppress the weaker nations. The imperialistic policies of this country have therefore, acted against the very essence of the American Dream i. e. Liberty/freedom. In order for the American Dream to exist and thrive, the US should not only strengthen its economy, but also act as a responsible nation. † This is why the American Dream has and never will be feasible.The Idea of the American Dream has become so prevalent in today’s motto and goals that it is literally ruining people lives. People line up at the proverbial starting line and originate a pissing contest in an attempt to attain degrees, cars and houses at an unreasonable debt, get jobs that we loathe, and max out our credit cards along the way. In the midst of this survival battle, people are keeping their eyes toward what they were all told about attaining the â€Å"dream† that includes a home, family, and acquiring as many things as we can.So why is the American dream so important to everyone if there is no such thing as it? The first myth that America obtains as a nation is that anybody can succeed with hard work. For everyone to succeed with hard work, that would requi re equality of opportunity, which does not exist because opportunity differs based on class and status. The American dream justifies inequality based on social class by your position in class as a fair reflection of what you deserve. Justifying inequality based on ascribed status attributes inequality to a personal trial or defiance in the minority group.James Tueslow Adams states that the American Dream is a dream of a land in which â€Å"life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement. † Too many of us have grown weary and mistrustful of it. It is not a dream of motor cars and high wages merely, but a dream of social order in which each man and each woman shall be able to attain to the fullest stature of which they are innately capable, and be recognized by others for what they are, regardless of the fortuitous circumstances of birth or position.The United States has always been considered a land of equ al opportunities. People from all over the world have migrated to the US, mainly in search of employment and freedom of religion. However, there are many factors responsible for making America a sought-after destination in order to lead a prosperous life. The United States is a nation where the ‘individual', rather than collective population attains ‘center-stage’ in the process of devising policies, making changes, taking up developmental initiatives, etc. Alperovitz, and Thomas 18-23) The youth from the Third World nations have always found USA to be attractive; for them, the socioeconomic conditions back home are in contrast with those found in America. The freedom which can be experienced in America is nowhere to be found. However, there is also a darker side to the American society which needs to be understood. The American Dream has been flawed by social evils like slavery, racism and recently by the grand policies of its government.John Mueller author of â €Å"Captialism, Peace, and the Histroical Movement of Ideas† writes that, the promissory note of ‘all men are created equal' in the Declaration of Independence was rendered meaningless when Negroes were used as slaves (Mueller 169-184). Just like any other nation, America too has its limitations. In order for the American Dream to exist, it’s a necessity to eliminate these social evils prevalent in the American society. The second myth for the American Dream to exist is that free capitalism is the growing achievement of our democracy. For example Fair employment.

Assignment Classical Conditioning Paper

My Tutorials are ONLY for your aid —Â   to help you! All tutorials have been turned in once by me and is my original work. I have excellent grades! You must do your own work with paraphrasing and summarizing. Thank you! Classical Conditioning Student’s Name PSY 390 Date __, 20__ Kay Rubin Classical Conditioning Classical conditioning is an intrinsic style of learning, which occurs by generating a response made by unconditioned stimuli’s, and was produced in 1903 by Ivan Pavlov (Olson & Hergenhahn, 2009).The theory behind classical conditioning is often known as one the most acceptable and oldest forms to model when learning about various human behaviors. This paper will focus on theoretical conditions and apply classical conditioning through a various examples as a means to give a better understanding. First off, it is important to understand that a scientist by the name of Pavlov discovered classical conditioning and was by sheer happenstance when examining the digestive system of canines (Olson & Hergenhahn, 2009).Another man, by the name of Watson, expanded the understanding of classical conditioning, which is in direct association to the way we learn. Nonetheless, both Watson and Pavlov pioneered classical conditioning as being the main source for remedial affects with creating sound behaviors and phobias. Teachers, parents, businesses, etc. will often use classical conditioning to influence behavior in daily circumstances. For instance, a wife can influence her husband by putting the toilet seat down more consistently by knowing how to utilize classical conditioning with her spouse.One of the first principles’s discovered was a stimulus, which causes instinctive responses (Olson & Hergenhahn, 2009. ) For instances, the smell of a cooking food, can cause one to be hungry. One of the stimuli’s, which can cause an instinctive reaction, is referred to as the unconditioned stimulus (US): the food. The unconscious response to the US is referred to as the unconditioned response (UR): the hunger. The neutral stimulus is the second principle, which is not the cause of the UR, rather it is a noise related to it: such as a dinner bell (Olson & Hergenhahn, 2009. The dinner bell is presented just before the US is stimulated, which is referred to as the conditioned stimulus (CS). The third theory takes place after the US and CS are coupled many times with that of the CS and is usually moments sooner than the US (Olson & Hergenhahn, 2009. ) In short, the CS (dinner bell) unaccompanied will originate the hunger. The hunger response, which is similar to the response of the US (food) will cause the proper response need for the CS (dinner bell). In retrospect, the conditioned reaction (CR) has now been assimilated.The US is the reinforcer because the whole conditioning process pivots on whatever reinforcements are being utilized (Olson & Hergenhahn, 2009. ) Although in classical conditioning, the animal or person wil l not always have control over reinforcements, since it happens when the person who is using classical conditioning wishes for it to transpire (Olson & Hergenhahn, 2009. ) Conversely, reinforcements are not dependent on any palpable responses: therefore, the behaviors are discovered in their unique ways.Rather classical conditioning that takes place in an animal or person will learn quickly which ecological influences are supportive to its existence (Olson & Hergenhahn, 2009. ) When viewing the success of classical conditioning, it typically obtains several pairings, which encompass a US and a CS, and are measured as an association to learning. One of the key elements to associative learning is in classical conditioning, and requires a natural instinct to strengthen (Olson & Hergenhahn, 2009. Conditioned Fears John B. Watson, in 1921, was an extremist in environmental determinist, who furthered Pavlov’s philosophies within the human race. Watson strongly felt that every perso n born had a small amount of essential emotions and reflexes (Olson & Hergenhahn, 2009. ) Additionally, his belief was that feeling and emotions were from experiences and genetics. He established that classical conditioning could originate phobias or fears when particular reflexes become coupled with several stimuli’s.Watson disputed with three fundamental emotions (rage, fear, and love) were hereditary, and that these three crucial emotions convert into distinct belongings amongst each person (Olson & Hergenhahn, 2009. ) To demonstrate this, Watson experiment on a youngster named Albert. Albert was conditioned using a steel bar, a hammer, and a white rat (Olson & Hergenhahn, 2009. ) At the beginning of the experimentation, Albert was familiarized with a white rat.He had shown no indication of anxiousness or fear when touching it or interacting with it. Following the initial interaction, Albert would reach for the white rat and then right following, a person would pound the h ammer alongside a steel bar triggering Albert to violently jump back; scaring him. Over a period, Albert became accustomed to a phobia of white rats. By no means did Watson ever fully accept Pavlov’s theories of classical conditioning since he did not feel that it solely relied on reinforcement in its entirety.Rather, he thought classical conditioning emerges due to the fact that the US and CS are harmonizing repetitively and in close proximity of each other (Olson & Hergenhahn, 2009. ) The frequency of being coupled together would become more durable with its association. Therefore, classical conditioning can also be utilized when removing fears. Classical Scenario Given that classical conditioning has been influenced and utilized by parents, teachers, businesses, etc. , many ordinary individuals will use classical conditioning to manipulate others into doing what they want for them.For instance, a recently married couple is sharing the only bathroom they have together. The wife is sick and tired of putting down the toilet seat every time she wants to use the bathroom. At this point, she chooses to utilize classical conditioning to influence her spouse to lowering the lid. The wife strikes up a deal: if she cooks his favorite food, he will agree by keeping the lid down. In return, the husband is obligated to make super if he leaves the lid up. The husband begins to realize this is not a fair deal and is becoming quite weary of making the dinners.On into the second week, the husband then becomes habitual about putting the lid down and thus avoids the nagging wife: leaving the wife making his favorite meal for a period of time. The US is the harassing, the UR is experiencing annoyance and making dinner for himself, and the CS is the lid to the toilet. The husband is the CR needing to put down the the lid to the toilet instinctively. When CS and US are coupled together several times, in addition to the UR of annoyance of making his own dinners, the CR is instituted when the husband becomes habitual with her initial requests. Classical Conditioning Time Chart | |CR+UR+CR |US+CS | | | |Leaving Lid Up |Putting Lid Down | | | |( |( | | | |Husband is badgered and is |Wife agrees to cook one of his | | | |obligated to cook meals. |favorite dinners and withdraws | | | | |badgering. |Week One |Monday |( | | | |Tuesday | |( | | |Wednesday |( | | | |Thursday | |( | | |Friday |( | | | |Saturday | |( | | |Sunday |( | | |Week Two |Monday |( | | | |Tuesday |( | | | |Wednesday |( | | | |Thursday | |( | | Friday | |( | | |Saturday | |( | | |Sunday | |( | This chart displays the affects when the wife found the lid up and if she badgered her husband, she would make him fix his own meals. On the other hand, if the wife had stopped reinforcing her husband’s actions by making him fix his own meals or withdraw the badgering, the husband would fail to remember this associated pattern about putting the toilet lid down. Conclusion In summary, classic al conditioning was founded by Ivan Pavlov and expounded upon by Jon B.Watson. Coincidently, Pavlov stumbled upon classical conditioning by chance, whereas Watson utilized classical conditioning to shape associative learning. Both Watson and Pavlov pioneered classical conditioning as an accomplished aid for creating different behaviors and curing phobias. Parents, teachers, businesses, etc. will often utilize classical conditioning when manipulating certain behaviors. As displayed in the chart, a wife can influence and manipulate her spouse into classical conditioning.References Olson, M. H. & Hergenhahn, B. R. (2009). An introduction to theories of learning (8th ed. ). Upper Saddle River, NJ: Pearson/Prentice Hall.